Consciously created eco-friendly apparel, featuring the Explore with Focus logo, for everyone passionate about the outdoors and photography.

A Closer Look

  • Explore with Focus represents adventure and exploring the outdoors with a sense of purpose. Personally, the word focus has multiple meanings. In a literal sense, making sure the focus is accurate before taking a photo. Also, in this context, focus is defined by learning more about our incredible planet and environmental conservation efforts, and consistently practicing Leave No Trace principles.

  • Outdoor theme - logo includes shapes of mountains and a tree. I am an outdoor enthusiast and my passion is landscape photography. By offering eco-friendly clothing options (100% natural and organic fibers, and recycled materials) and prioritizing materials that are ethically sourced, environmentally responsible, and produced with minimal ecological footprint, I aim to inspire a movement towards a more sustainable lifestyle.

  • Silhouette of partial moon or solar eclipse, depending on how you see it. I enjoy astrophotography, lunar and solar events, and chasing magical light.

  • Three main triangles symbolize the exposure triangle (ISO, shutter speed, and aperture). Also, the three triangles loosely represent the rule of thirds which is often used as a guideline for creating more dynamic and balanced compositions.

  • Triangles represent the influence of triangular shapes in compositions for creating interesting visuals and guiding the viewer’s eye.